Digital business models

The 2nd NUCLEI Workshop, organized by Cluster Mechatronik & Automation at New Elements GmbH in Nuremberg, Bavaria, gave occasion to discuss different methods and approaches in digital business models. Digitalization is on the march and is about to form our societies drastically in the years to come. Especially users of digitalized solutions in manufacturing and trade are increasingly affected by this dynamic. Many fear to miss out on this trend and lose their economic basis. While in Germany the focus is set primarily on the technology itself, US companies for example tend to combine the use of new technologies with new potential business models that can be developed in consecuence. Therefore, the topics of Customer Relation Management, Product Design, Innovation and Service Offerings become connected and create new forms of implementation and marketing strategies especially for the middle-sized sector.

Full Professor at Università di Modena e Reggio Emilia

Luigi Enrico Golzio

Digitalisation brings many advantages to rethink and optimize manufacturing processes. Especially when looking at the customers, digital models can provide valuable data for new marketing concepts.

Project manager at Cluster Mechatronik & Automation

Alexander Schäferling

While the world becomes more and more connected, it is evermore important to observe the international activities and particular approaches of global players when tackling current issues of digitalization.


Human-Machine Interface and adaptive manufacturing






RTD meeting requests


Process Monitoring – from Data Assessment to Visualisation

Cluster Mechatronik & Automation has welcomed 30 participants at Augsburg Technology Center for its first Open Seminar with focus on the analysis of processes and how to make them visible, e.g. through the use of VirtualReality.
Lecturers from Germany, Italy, Austria as well as the Czech Republic gave thrilling insights into the current challenges and possibilities of modern technology in manufacturing processes.
The participants from manufacturing companies and research institutions made good use of the international knowledge transfer and engaged in fruitful conversations discussing new innovation service models on a transnational scale.


From Process Data Acquisition to Cyber Security

Digitization in the manufacturing industry not only brings challenges but also opportunities. Many companies are busy making existing systems fit for Industry 4.0.

The Mechatronics Cluster visited B&R Industrie 4.0 factory, where attendees of the event got to know a solution for transforming existing facilities into smart factories.

During the factory tour through the Industry 4.0 factory of B & R, the participants of the event immersed themselves in the entrepreneurial practice and learned about the B & R production processes and systems. "At our events, looking at the practice is always very important. B2B discussions, networking and cooperation are an important basis for innovation" says Paireder.


Elmar Paireder

Cluster Management, Mechatronics Cluster

Most of the existing plants will be in operation for another decade or two, so adopting smart automation solutions can unlock the potential for optimization and save terrific costs.


Thomas Zirngast

Sales Engineer at B&R

Industrial IoT solutions offer advantages for both new machinery and equipment (greenfields) as well as existing legacy systems (brownfield).


Laurin Dörr

Research Associate at Deggendorf Institute of Technology

Current threats of cyber attacks on industrial plants


Additive Manufacturing

Centre for Advanced Manufacturing Technologies - Fraunhofer Project Center CAMT-FPC from Wroclaw University of Science and Technology together with the NUCLEI project team organized Additive Manufacturing Meeting.

There were 140 participants (including representatives of 40 industrial companies), 15 exhibitors and 18 speakers i.e. from Germany and Italy. 28 guests of the event participated also in the special NUCLEI workshop on innovative technologies in industry.

Participants were also provided with information regarding the benefits and goals of the NUCLEI project which seems to have aroused their interest!

28 participants

from research organizations and industrial companies exchanged experiences and discussed their needs and competences

6 thematic fields

Additive Manufacturing, Industry 4.0, Open Innovation, Production Processes, Materials and Robotics

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